Tanu Chellam is a product and AI leader with twenty years of experience shipping machine-learning products, running global product organizations, and founding companies. She is Co-CEO of Atlas Rosetta and previously led product through Seldon's acquisition by TrueFoundry. See her full portfolio site.
Atlas Rosetta is a branding and marketing agency co-led by Tanu Chellam and Chloe Sng, with a strong track record in pharma and life sciences. It offers brand strategy, VR and immersive experiences, digital marketing and SEO/AEO, web and app development, and full-stack engineering, delivered by one integrated team. Visit Atlas Rosetta.
Her technical depth spans machine learning, model interpretability, MLOps, cybersecurity, and product architecture, backed by a background in computer science and information systems.
She studied Information Systems, a mix of Computer Science, Business, and Psychology, at Carnegie Mellon University, and later attended Harvard Business School. For junior college in Singapore, she studied at Anglo-Chinese School (Independent).
She has worked across industries including Autodesk, Barracuda Networks, Credit Suisse, DSO, and Lannett CDMO, alongside leading Seldon through its acquisition by TrueFoundry. See her full portfolio and career timeline.
Prospective clients and collaborators can reach her through Atlas Rosetta or connect directly on LinkedIn.
She has been recognized as Top 30 Women in Product (Product Management Festival, 2023), one of 27 UK VP Products to Follow (Welp Magazine, 2022), one of the 28 Most Impressive & Successful VPs in the Artificial Intelligence Space (Best Startup, 2022), Inspiring Fifty in the UK (EQL:Her / London Tech Week, 2021), 35 Under 35 (Management Today, 2021), a Tribute to Women Award recipient (YWCA Silicon Valley, 2019), and a CEO Award recipient at Autodesk (2019).
Atlas Rosetta's primary focus is pharma, CDMO and CRO companies in North America whose marketing function is thin relative to their size. It also works with biotech, insurance and other regulated industries, and takes on other sectors through referral.
For an anonymised pharma client, Atlas Rosetta generated 25,626 website visits, 266 qualified leads and 65 sales opportunities, and grew LinkedIn from zero to 7,814 followers, with a 1.38% click-through rate versus a 0.3-1% industry average and a $1.65 cost-per-click versus a $4 industry average.
AEO (Answer Engine Optimisation), also called GEO (Generative Engine Optimisation), is the practice of making sure a company is found and accurately represented when buyers ask AI tools like ChatGPT, Perplexity or Claude who to call. Atlas Rosetta helps clients find the specific, winnable ground they can own in AI search, rather than chasing broad category leadership.
Yes. She mentors product managers and early-career professionals through TechStars, MentorCruise and Mentro, and has previously advised via the Harvard Business Review Advisory Council and IoT Tribe, with a focus on product strategy, interview preparation, and breaking into competitive product organizations.
Yes. She speaks on product management, machine learning and AI, and building companies, drawing on her experience scaling product organizations at Autodesk, Barracuda Networks and Seldon, and her recognition as a Top 30 Women in Product and one of the 28 Most Impressive & Successful VPs in the Artificial Intelligence Space.
Yes. Her background spans product leadership, AI and machine learning, go-to-market strategy, and company building. She currently advises via the Harvard Business Review Advisory Council and she is open to Non-Executive Director and board advisory roles where that experience is useful.
She is available for mentoring through MentorCruise and Mentro, in addition to her mentoring work with TechStars.
Tanu Chellam has worked with or partnered with the following organizations over her career.
Honoured as part of recognition of exceptional women who have made a significant impact on the product management industry.
Selected for pushing boundaries and creating groundbreaking products.
Selected for exceptional performance in innovation, growth, management and societal impact.
Featured in the Financial Times for being a trailblazing woman leader transforming the UK tech industry.
Leadership award for being one of Britain's brightest young business leaders.
Honours women who have excelled in their fields and made significant contributions to Silicon Valley in executive and professional roles.
In recognition of significant contributions to the company, as part of a special group of top performers whose talent, energy and commitment made a significant difference to Autodesk's success.
"I worked with Tanu while she was on the leadership team at Seldon, and I had board-level visibility throughout. She ran the product function across product management, technical writing, design, product marketing and developer relations, and held a genuine strategic voice across technology, commercial and leadership that went well beyond that remit. What stands out most is the role she played in transforming Seldon from an open-source model to a commercially viable open-core business. It was a hard problem with real internal resistance. She did not waver, and she got it done. If you have a difficult problem that needs both clear thinking and someone who will see it through, she is worth reaching out to."
"Tanu is an excellent VP of product with an eye for detail and a deep understanding of user needs. She has been instrumental in shaping the product vision and strategy, defining key features and requirements, and also been a key role in the latest Series B fundraising at Seldon. Tanu possesses a deep understanding of Machine Learning (ML), and she has successfully integrated her vision with cross-functional teams at Seldon."
"Tanu is an exceptional VP Product who possesses strong leadership, communication, collaboration, and empathy skills. As one of her direct reports, I have worked closely with her at Seldon, where she has recently played a crucial role in our successful Series B fundraising round, having articulated a cohesive product strategy across multiple complex open- and closed-source offerings. The inclusive, friendly and open culture she has established, and her ability to work across all levels of the organisation, have been important components of our team's success. I highly recommend her as a product leader."
"Tanu and I worked together in her role as a product management leader at Autodesk, and I thoroughly enjoyed working with her. She is passionate, energetic and always tries to bring the best out of everyone she works with. She not only demonstrated strong customer orientation, but also came across as a thoughtful leader in her interactions with my engineering teams. She will definitely be an asset in any organization."
"I had the pleasure of working with Tanu to support our Women in Product sponsorship. I am the exec sponsor of the relationship and under Tanu's leadership we greatly expanded Autodesk's relationship with WIP and she mobilized a volunteer workforce to represent us at their conference. I'm also grateful that she was thoughtful enough to have a successor ready to take over when she left Autodesk."
"In my capacity as a Carnegie Mellon University Alumni Association Board member, I am honored to recognize Tanu as a fellow alumni who has distinguished herself in support of the university. Tanu has gone above and beyond the typical volunteer, and has established a recognized leadership role in our community. One example of Tanu's leadership has been her support of CMUConnect by planning regional events in the Bay Area in 2015, 2017, and 2018."
"Tanu and I worked together on 2 different projects for over 2 years. The first thing you notice about Tanu is how intricate is her work. She puts in a great deal of effort in ironing out all the details ahead of time and writing all the product specifications in simple language to avoid any ambiguity. She always kept the meetings lively with her innate uplifting spirit. In times of crisis she would not shy away from taking extra responsibilities and kept the team's morale high."
"Tanu and I worked together on a new product, Barracuda Reporting Server. As the product manager for this new product and reporting platform, Tanu created the specs from scratch, skillfully synchronized the various components, and coordinated with multiple stakeholders. I appreciate that Tanu was proactive and communicative, letting me know what was coming down the road. Throughout the process, Tanu demonstrated professionalism and a commitment to the success of the product through teamwork."
"Tanu is very bright, personable and a solid developer. My colleagues who worked with her were very pleased and wished that she came back for a full time role!"
"Tanu and I were colleagues at Hewlett Packard for a Retail Banking project. She was very dedicated and sincere. She was an asset to our team with her excellent grasping power and communication skills. She was extremely good at handling interactions with the client. She was in charge of developing the User Manual for our Internet Banking Application and did a very good job of it."
"I would like to provide my strongest recommendation for Tanushree Chellam. I had the pleasure of working with Tanushree during our IT Banking project at HP Pte Ltd in Singapore. It's rare that you come across standout talent like Tanushree. She was very efficient in understanding the technical business requirement of the client & supported System Integration Testing groups. She is methodical, organized & very creative."
"I've worked with Tanushree over the last one year during which she worked as an Analyst (TA) at Operations IT Transformation & Risk department at Credit Suisse. During this time she was responsible for an end-to-end lifecycle of internal social media site which included launch & continuous management of user engagement. She also created the web analytics & metrics platform for this site which were instrumental in driving user engagement and resulted in significant growth in monthly unique visitors."
"Tanushree was an excellent worker for me. We worked closely together and she directly reported to me. I had the opportunity to observe her work ethics and behavior in a variety of settings. She was extremely dependable, completed all tasks assigned to her accurately and quickly and I could rely on her to give each task her all. She got along well with both students and the other TAs. She will make an excellent employee."
"Tanu helped me prepare for Product Manager interviews, giving me pointers on how to come across confident and knowledgeable. Her mentorship is part of why I was able to break into the competitive Bay Area product landscape and get my foot in the door."
"I would like to provide my strongest recommendation for Tanu Chellam. I have known Tanu since the Fall of 2010 and worked with her on a project in which we were modeling the degradation of biodegradable elastomers using computer simulations. She made excellent progress in this research, and was able to understand and grasp many physical aspects of polymer structure and abstract them into a network model. Tanu is extremely bright, curious, and inquisitive, with a broad skill set that can be applied to many technical problems."